"Parents located in north London is looking for an extraordinary and qualified instructor to support their youngest child on his first steps to growing into an British gentleman."
When reading this post, you might easily miss the phrase "beginning" as just an expression.
Yet, it might be the most important aspect of this unique job advert, as it seeks to hire a mentor for a 12-month-old.
Many of responses have since been received since the unidentified family published their search for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the post has gained notice in the media, with several wondering why?
Innovative Idea
Adam Caller, CEO and founder of a global tutoring firm, which is supporting the family in their search, stated that notwithstanding initial scepticism, he found the plan "far sighted", and "innovative".
When he consulted the family, he said they appreciated the unconventional character of their demand, and how early in age their son is.
But, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had held off until their elder sibling was five, and by that point "cultural conditioning had already taken hold".
What precisely does the family indicate by "cultural leaning"?
It's "everything", Adam responded. "The manner you eat, how you speak".
He explained the older sibling had adopted "very nuanced, unspoken signals" from the family, and had taken on their cultural norms. The family informed him they did not want history to recur with their infant.
The strategy: To bring in a UK tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Natural Absorption
"Much of the education at the outset here is somewhat acquired indirectly," stated Adam.
It's through this natural absorption that the family are expecting the child will pick up the English characteristics they wish to instil.
Adam explained the tutor must be someone who attended "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The instructor just has to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, effortlessly," he commented.
Cost Not Relevant
The family informed the expert the chosen tutor should ideally also have familiarity of or passion in riding, alpine skiing, artistic pursuits and musical activities so as to shape the child in a wide range of passions.
Furthermore though, he said the family hoped the tutor to enrol the child on a selection of lessons so the child would be "pony-riding and picking up an instrument by the time they are approximately three years old".
In the family's view, assisting their son grow into a "English gentleman" will result in achievement and create opportunities.
"For all the rights and wrongs of that, because it's undoubtedly a social class indicator," he adds.
Yet, despite all this guidance in "UK identity", might the child pick up alleged cultural bias from the globally influenced family he lives with in any case?
"Yes", answered Adam. "They understand this may not work, but they've merely embraced the attitude of, 'why not attempt it and let's go as soon as we can', because the price of it is irrelevant," he explained.
Impractical
There are some in the private teaching field who share similar doubts.
An education leader, CEO and founder of an educational organization, who also offer individual instructors, stated that "the development of embracing two identities, or in fact, becoming oneself, is something that must be lived into, not engineered."
The expert wrote that he had relocated from China to the United Kingdom at the age of childhood, and had been educated knowing and living two backgrounds. He progressed to study at the University of Cambridge.
"The idea that one individual can function as a representation of English culture, a person who can somehow transplant the characteristics of a UK sophisticate upon a 12-month-old child, appears idealistic and unfeasible," he commented.
"In my experience, employing a typically English tutor from infancy will will not automatically achieve the result they desire.
"I never had that kind of mentor, and nevertheless I have been privileged enough to live numerous of the situations they aspire for their son."
He continued: "The reality is, personal identity can not be forced from the outside influences; it must be embraced, and it must originate internally."
Purchasing UK Culture
Naturally, English culture is something the CEO hopes can be instructed – and sold.
"I think the situation that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating